Cremo is taking a six week road trip across the United States to provide free haircuts, shaves, and beard trims – and promote men’s mental health awareness.
“Cremo is looking to create meaningful experiences and conversations around men’s care, and more importantly, about how men look and feel, both inside and out,” Matthew Biggins, CEO and president of Cremo Company, said.
The tour began on August 17, and will end on September 27 in Saugus Massachusetts at the oldest operating barber shop in the U.S.: George’s Barber Shop.
The road trip will include visits to cities such as San Diego, Baton Rouge, Memphis, Charlotte, New Orleans, Philadelphia, and New York.
“We’ve learned that barbers are key to sparking discussions that impact men’s mental health. For many men, the barber shop is not only a place to get a cut or shave, but it can provide a reliable, comfortable space to discuss personal issues and find support”, Biggins added.
To find out more about the initiative, follow the #CremoRoadTrip hashtag.