On June 6, the dating app OkCupid and the American Civil Liberties Union (ACLU) announced the introduction of an “ACLU Profile Badge”, which will now allow the app users to find partners who support the non-profit.
Users who reply “yes” to the question “Do you support the ACLU?”, will receive the badge that will be shown on their profile. According to a statement, OkCupid will donate $1 to the ACLU for every user who receives the badge- a maximum of $50,000.
The dating app found that in the past year, daters have become increasingly more interested in political stances of their possible matches. According to the statement, “there has been a 64% increase in political terms in daters’ profiles in 2018. The political filters on OkCupid have been used over 5 million times.”
The company’s data indicates that “Millennial women prefer “Same Politics” over “Great Sex” in certain cities across America, including San Francisco, Brooklyn, Washington DC and Miami. And talking politics is working on OkCupid– profiles that talk about politics are 52% more likely to have mutual likes and 78% more likely to have a successful conversation than members who do not.”
“We’re so excited that OkCupid users now have a way to show support for the ACLU and to stand up for the right to love who you want,” Michele Moore, ACLU chief communications officer, said about the new feature and partnership. “There is a special connection people experience when they make a commitment to fight for the rights of others, especially our most vulnerable communities.”