The 828 Movement: Making Schools More Equal, One Bracelet at A Time

The 828 Movement supports underfunded urban schools in the U.S. donating 15% of their merchandise profits.

The founders, best-selling author Margot Sandy and Spencer Trafton, chose “828”to symbolize several significant dates in American and Black History:

  • August 28, 1833: Slavery was abolished in the UK, which led to American abolition.
  • August 28, 1955: Emmett Till was brutally murdered, which was a catalyst to the 1960s Civil Rights Movement.
  • August 28, 1963: Dr. Martin Luther King Jr. delivered his “I Have A Dream Speech.”
  • August 28, 2005: Hurricane Katrina landed in Louisiana and the delayed response for relief impacted mainly black communities.
  • August 28, 2008: Barack Obama accepted the Democratic Nomination for President.

The bracelets, available for sale on the organization’s website, represent the past, the present, and the future of the fight for equality in the United States.


Their first donation was made to Carver High School in Birmingham, Alabama. A school that according to 828’s website, serves around 700 students – 80% Black, 15% Latino and 5% Caucasian – with an “overwhelming majority” coming from low income families.

The first round of contributions will be in areas that hosted protests or demonstrations during the 1960s Civil Rights Movement. Some of the cities that will be receiving donations include: Cambridge, Maryland; Rochester, New York; Paterson, New Jersey; and Flint, Michigan.

Support the 828 Movement here.

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